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Brand identity | Web Design

Figment is a traveling tiny house shop with thoughtfully curated ethical clothing & statement jewelry.

For this project I was inspired by Russian fairy tales (especially Baba Yaga’s chicken-footed hut), and by a fascinating article I read on “secret” Japanese boutiques disguised as cafes. I wanted to create a surreal feeling, of discovering something unexpected and slightly otherworldly.

Figment logo |
Figment hangtag |
Figment boutique |